Building a Team That Embodies Your Brand

Crafting your ideal team is akin to creating avatars for the perfect players. It's essential to consider the mix of go-getters, stabilizers, and junior stylists you plan to hire, as understanding their performance is crucial for your salon's financial health.

Go-getters are the ambitious type, always on the lookout for growth opportunities. Their presence is exhilarating yet intimidating, as they operate with a sense of urgency. If you cannot provide the growth they seek, they might move on. They are the ones who exceed your expectations, pushing sales per hour beyond the average, especially in sought-after services like haircuts.

Stabilizers maintain their pricing and sales but excel in client retention and living a balanced lifestyle. Their steady performance offers a contrast to the dynamic go-getters, providing stability within your team.

Junior stylists, brimming with potential, require extra attention and guidance. Their journey involves learning from mistakes, including wastage of color and redoing styles, necessitating continuous mentorship.

An assistant is a valuable addition, learning and growing within your brand's culture, potentially becoming one of the most long-standing team members.

Creating a team aligned with your values and mission is the cornerstone of growing your salon. If your current capacity allows for only one hire, choose wisely—quality over quantity ensures resilience through challenging times. Remember, your role is to foster growth and endurance within your team. The right time and the right people will come.

Laura Yoder

Laura is the founder and editor of Black Coffee Beautiful, a lifestyle publication for women who want to find more beauty, inspiration, and usefulness in the life they already have.

A longtime lifestyle curator, content creator and Squarespace designer, Laura has always had a knack for finding the things worth knowing about—from a great pair of shoes or a surprisingly good skincare find to a local coffee shop, a clever home idea, or a roadside stand worth slowing down for. She believes the best recommendations aren't about having more; they're about finding what is genuinely useful, beautiful, affordable, and worth your time.

Through Black Coffee Beautiful, Laura shares the discoveries, ideas, stories, and simple pleasures that make everyday life a little better—without making it feel like you need to reinvent your life to enjoy it.

Grab a cup of black coffee and stay awhile. There’s always something worth discovering.

https://www.blackcoffeebeautiful.com
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Crafting Your Brand with Purpose